The Campaign was intended to show a different view of the bar that sets the ambient in the middle of a sports bar and a listening bar. The main goal of the campaign was to get the clients to get into a chill mood every Thursday after the labour  hours so that they could enjoy some cocktails and specific electronic music at this time of the week. 

The art direction was designes to fit different kinds of vintage offices into a same concept that would reflect a formal and chill space to hang out.